US Headless Commerce Market

Market Overview

The headless commerce market in the US is vibrant and rapidly evolving, driven by the country's status as a global technology leader and its dynamic e-commerce landscape. With a large population of tech-savvy consumers and a strong entrepreneurial culture, the US presents a fertile ground for innovation in digital commerce. Businesses across various industries are increasingly embracing headless commerce solutions to enhance their online presence and deliver seamless shopping experiences across multiple channels and devices. Established players like Adobe, Salesforce, and Shopify Plus, offering a range of headless commerce platforms tailored to different business needs. As a result, the US headless commerce market continues to grow and diversify, offering abundant opportunities for businesses and technology providers alike.

US Headless Commerce Market Size

Report	Details
Market Size Value	USD 889.6 Million in 2023
Market Size Value	USD 2,989.2 Million by 2030
CAGR	18.6%
Forecast Period	2023-2030
Base Year	2023
Historic Data	2020

Major vendors in the US Headless commerce Market: Adobe, BigCommerce Pty. Ltd, commercetools GmbH, Contentstack Inc., Crafter Software Corporation, Elastic Path, Salesforce, Inc., SAP, Shopify Plus, Sitecore, Strapi, Swell ig, Zesty.io Platform, Inc. and Others.

Rising Demand for Progressive Web Apps (PWAs)

Omnichannel consistency serves as a significant driver of the Headless Commerce Market in US. As consumers increasingly expect seamless experiences across various channels, businesses are compelled to adopt omnichannel strategies to remain competitive. Over 35% of customers in expect consistent access to customer service representatives across all channels. This expectation underscores the importance of Omni channel consistency in meeting customer needs and enhancing satisfaction levels. Among the Top 1,000 retailers in the US, offering services such as curbside pickup has led to a notable increase in conversion rates. Additionally, retailers with multiple channels witness higher consumer engagement rates compared to single-channel retailers, with a 19.0% engagement rate for multi-channel retailers versus 5.4% for single-channel ones. The demand for omnichannel experiences is evident from consumer surveys and expert predictions.

Market Dynamics

Drivers:

• Omni-channel consistency
• Need for Agility and Scalability
• Adoption of API-Driven Platforms            

Opportunities:

• Widespread Opportunity of Headless Commerce in Retail
• Social Media Integration
• Increasing Adoption of new technologies

Widespread Opportunity of Headless Commerce in Retail

Collaborations, tie-ups, and new investments represent significant opportunities for the future growth of Headless Commerce in the US. By fostering strategic partnerships and attracting investment, headless commerce platforms can accelerate innovation, expand market reach, and enhance the capabilities of e-commerce businesses. Collaborations between retailers and headless commerce providers allow for the development of tailored solutions that meet the specific needs of various industries and market segments. These partnerships enable retailers to leverage cutting-edge technology and expertise to create seamless omnichannel experiences for customers. For instance, in 2021, Walmart's partnership with Adobe Commerce exemplifies this trend, where Walmart's technologies are integrated into Adobe Commerce and Magento Open Source platforms. Through this collaboration, retailers can leverage headless commerce solutions to implement Walmart's fulfillment technologies in physical stores, offering exceptional pickup experiences and expanding their reach through Walmart Marketplace syndication.

The Back-End Technologies Segment is Anticipated to Hold the Largest Market Share During the Forecast Period

During the forecast period, the back-end technologies segment is poised to command the largest market share in the headless commerce landscape. Back-end technologies play a crucial role in enabling the seamless integration of various systems and ensuring the efficient management of data and processes behind the scenes. As businesses strive to deliver personalized and omnichannel experiences to their customers, the demand for robust back-end solutions is expected to surge. These technologies empower companies to leverage data insights, manage inventory, process transactions securely, and streamline operations effectively. Key players offering back-end technologies in the headless commerce market include established names like Adobe, Salesforce, and SAP, as well as specialized providers such as commercetools and Elastic Path. With the relentless pursuit of innovation and the continuous evolution of digital commerce, the back-end technologies segment is poised for substantial growth and dominance in the forecast period.

Major Segmentations Are Distributed as follows:

• By Customer Touch Point:
  • Web Based Commerce
  • App Based Commerce
  • Voice Based Commerce
• By Technology:
  • Front-End Technologies
    • Single Page End Users (SPAs)
    • Progressive Web Apps (PWAs)
    • Native Mobile Apps
  • Back-End Technologies
    • API-First Commerce Platforms
    • Microservices Architecture
    • Serverless Architecture
• By End Users:
  • Small Enterprises (upto 50 Employees)
  • Mid-Size Enterprise (51-250 Employees)
  • Large Enterprises (251-1,000 Employees)
  • Very Large Enterprises (Above 1,000 Employees)
• By Industry Vertical:
  • Healthcare
  • Hospitality
  • Banking, Financial Services, and Insurance (BFSI)
  • IT and Telecom
  • Retail
  • Manufacturing
  • IT and Telecom
  • Media and Entertainment
  • Others

Recent Developments

• In January 2024, Salesforce introduced a series of AI-powered e-commerce tools at the National Retail Federation Expo that leverage customer data and to provide analytics around consumer loyalty, return activity, and employee productivity. The announcement comes on the heels of Salesforce's findings that AI played a large role in informing shoppers' purchases during the 2023 holiday season.
• In February 2024, CrafterCMS, a leading provider of open-source, composable content management solutions, launched of its new ChatGPT plugin, now available in the CrafterCMS Marketplace. This state-of-the-art plugin integrates the power of generative AI, specifically ChatGPT, into the CrafterCMS authoring experience, enabling users to harness advanced AI capabilities for creating compelling, distinctive, and dynamic web content.

Answers to Following Key Questions:

• What will be the Headless commerce Market’s Trends & growth rate? What analysis has been done of the prices, sales, and volume of the top producers in the Headless commerce Market?
• What are the main forces behind worldwide Headless commerce Market? Which companies dominate Headless commerce Market?
• Which companies dominate Headless commerce Market? Which business possibilities, dangers, and tactics did they embrace in the market?
• What are the US Insight Engines industry's suppliers' opportunities and dangers in Headless commerce Market?
• What is the Insight Engines industry's regional sales, income, and pricing analysis? In the Headless commerce Market, who are the distributors, traders, and resellers?
• What are the main geographic areas for various trades that are anticipated to have astounding expansion over the Headless commerce Market?
• What are the main geographical areas for various industries that are anticipated to observe astounding expansion for Headless commerce Market?
• By the end of the forecast period, what will the market size and growth rate be?
• What are the main Headless commerce Market trends that are influencing the market's expansion?
• Which key product categories dominate Headless commerce Market? What is Headless commerce Market’s main applications?
• In the coming years, which Headless commerce Market technology will dominate the market?

 Reason to purchase this US Headless Commerce Market Report:

• Determine prospective investment areas based on a detailed trend analysis of the US Headless Commerce Market over the next years.
• Gain an in-depth understanding of the underlying factors driving demand for different US Headless Commerce Market segments in the top spending countries across the world and identify the opportunities each offers.
• Strengthen your understanding of the market in terms of demand drivers, industry trends, and the latest technological developments, among others.
• Identify the major channels that are driving the US Headless Commerce Market, providing a clear picture of future opportunities that can be tapped, resulting in revenue expansion.
• Channelize resources by focusing on the ongoing programs that are being undertaken by the different countries within the US Headless Commerce Market.
• Make correct business decisions based on a thorough analysis of the total competitive landscape of the sector with detailed profiles of the top US Headless Commerce Market providers worldwide, including information about their products, alliances, recent contract wins, and financial analysis wherever available.