The Programmatic Advertising market size is estimated to grow from USD XX Billion in 2020 to USD XX Billion by 2027, growing at a CAGR of 22% during the forecast year from 2021 to 2027.
The latest report on Programmatic Advertising Market understands market size estimates, forecasts, market shares, competition analysis, along with industry trends of Programmatic Advertising with emphasis on market timelines and technology roadmaps analysis.
The Programmatic Advertising market is segmented by device, Ad formats, end-user, transaction type, enterprise size and region. The research covers the current and historic Programmatic Advertising market size and its growth trend with company outline of Key players /manufacturers AppNexus Inc., AOL Inc. (Verizon Communications Inc.), Yahoo! Inc., DataXu Inc., Adroll.com, Google Inc. (Doubleclick), Adobe Systems Incorporated, Rubicon Project Inc., Rocket Fuel Inc., MediaMath Inc., IPONWEB Holding Limited (BidSwitch), Between Digital among others
Analysis of the global market with special focus on high growth application in each vertical and fast-growing market segments. It includes detailed competitive landscape with identification of the key players with respect to each type of market, in-depth market share analysis with individual revenue, market shares, and top players rankings. Impact analysis of the market dynamics with factors currently driving and restraining the growth of the market, along with their impact in the short, medium, and long-term landscapes. Competitive intelligence from the company profiles, key player strategies, game-changing developments such as product launches and acquisitions.
The objective of this study is to identify the market opportunities and estimate market size by segments and countries for last few years and to forecast the values to the next five years. The report incorporates both the qualitative and quantitative aspects of the industry with respect to each of the regions and countries involved in the study. The report also covers qualitative analysis on the market, by incorporating complete pricing and cost analysis of components & products, Porter’s analysis and PEST (Political, Economic, Social & Technological factor) analysis of the market. The report also profiles all major companies active in this field.
Market Analysis and Insights: Programmatic Advertising Market Analysis & Insights
Market Scope and Market Size
Programmatic Advertising market is segmented by device, Ad formats, end-user, transaction type, enterprise size and region. Players, stakeholders, and other participants in the global Programmatic Advertising market will be able to gain a strong position as this report will surely benefit their marketing strategies. The market analysis focuses on revenue and forecast by region/countries and by application in terms of revenue and forecast for the period 2016-2027.
Report further studies the market development status and future and Programmatic Advertising Market trend across the world. Also, it splits Programmatic Advertising Market by device, Ad formats, end-user, transaction type, enterprise size and region to deep dive research and reveals market profile and prospects.
Major Classifications are as follows:
By Ad Formats
- Desktop Banners
- Desktop Videos
- Mobile Banners
- Mobile Videos
- Media and Entertainment
By Transaction Type
- Real Time Bidding
- Private Marketplace
- Automated Guaranteed
By Enterprise Size
- Large Enterprises
- North America
- Rest of Europe
- Asia-Pacific (APAC)
- Rest of APAC
- Rest of the World (RoW)
- Middle East
- South America
Reason to purchase this report:
- Determine prospective investment areas based on a detailed trend analysis of the global Programmatic Advertising market over the next years.
- Gain an in-depth understanding of the underlying factors driving demand for different and Programmatic Advertising market segments in the top spending countries across the world and identify the opportunities offered by each of them.
- Strengthen your understanding of the market in terms of demand drivers, industry trends, and the latest technological developments, among others.
- Identify the major channels that are driving the global Programmatic Advertising market, providing a clear picture of future opportunities that can be tapped, and resulting in revenue expansion.
- Channelize resources by focusing on the ongoing programs that are being undertaken by the different countries within the global Programmatic Advertising market.
- Make correct business decisions based on a thorough analysis of the total competitive landscape of the sector with detailed profiles of the top Programmatic Advertising market providers around the world which include information about their products, alliances, recent contract wins and financial analysis wherever available.
Table of Contents:
1. EXECUTIVE SUMMARY
2.1. Key Takeaways
2.2. Report Description
2.3. Market Scope & Definition
2.5. Research Methodology
2.5.1. Market Size
2.5.2. Key Data Points From Primary Sources
2.5.3. Key Data Points From Secondary Sources
2.5.4. List Of Primary Sources
2.5.5. List Of Secondary Sources
3. MARKET OVERVIEW
3.1. Industry Segmentation
3.2. Market Trends Analysis
3.3. Major Funding & Investments
3.4. Market Dynamics
3.5. Value Chain Analysis
3.6. Pricing Analysis
4. IMPACT OF COVID-19 ON PROGRAMMATIC ADVERTISING MARKET
4.1. Impact Of Covid-19 On Market, By Device
4.2. Impact Of Covid-19 On Market, By Ad Format
4.3. Impact Of Covid-19 On Market, By End-User
4.4. Impact Of Covid-19 On Market, By Transaction Type
4.5. Impact Of Covid-19 On Market, By Enterprise Size
4.6. Impact of Covid-19 On Market, By Geography
5. PROGRAMMATIC ADVERTISING MARKET, BY DEVICE
6. PROGRAMMATIC ADVERTISING MARKET, BY AD FORMATS
6.2. Desktop Banners
6.3. Desktop Videos
6.4. Mobile Banners
6.5. Mobile Videos
7. PROGRAMMATIC ADVERTISING MARKET, BY END-USER
7.6. Media and Entertainment
8. PROGRAMMATIC ADVERTISING MARKET, BY TRANSACTION TYPE
8.2. Real Time Bidding
8.3. Private Marketplace
8.4. Automated Guaranteed
9. PROGRAMMATIC ADVERTISING MARKET, BY ENTERPRISE SIZE
9.3. Large Enterprises
10. PROGRAMMATIC ADVERTISING MARKET, BY GEOGRAPHY
10.2. North America
10.3.4. Rest of Europe
10.4. Asia Pacific
10.4.4. Rest Of Asia Pacific
10.5. Rest of the World
10.5.1. Middle East
10.5.3. Latin America
11. COMPETITIVE ANALYSIS
11.2. Top Companies Ranking
11.3. Market Share Analysis
11.4. Recent Developments
11.4.1. New Product Launch
11.4.2. Mergers & Acquisitions
11.4.3. Collaborations, Partnerships & Agreements
11.4.4. Rewards & Recognition
12. COMPANY PROFILES
12.1. AppNexus Inc.
12.2. AOL Inc. (Verizon Communications Inc.)
12.3. Yahoo! Inc.
12.4. DataXu Inc.
12.6. Google Inc. (Doubleclick),
12.7. Adobe Systems Incorporated
12.8. Rubicon Project Inc.
12.9. Rocket Fuel Inc.
12.10. MediaMath Inc.
12.11. IPONWEB Holding Limited (BidSwitch)
12.12. Between Digital