The Location Based Services market size is estimated to grow from USD 32.24 Billion in 2020 to USD 162.55 Billion by 2027, growing at a CAGR of 23.35% during the forecast year from 2021 to 2027.
Rise of digitalization is amplifying the need for location-based services (LBS), due to its ability to offer personalized marketing strategy solutions, which, in turn, produce new revenue growth opportunities for companies to go for these solutions. Important factors anticipated to drive the growth of the LBS market include several applications of geospatial data; growing demand for LBS for industry applications; augmentation of social media, smartphones, increase in usage of 3G & 4G networks and location-based apps among consumers; and rising demand for geo-marketing.
The Location Based Services market is segmented by component, technology, application, Industry Vertical and geography. There is a significant trend in e-commerce foundation since the past 10 years where mobile apps have contributed to their greater success, due to personalization features. They are simple and form a direct link between brands and customers, thus, allowing high levels of consumer engagement. BS is important to common ride-sharing apps, like Uber and Lyft, and navigation apps, like Waze and Google Maps. US-based Uber is the most popular carpooling app globally. It gets the request of the passenger rides based on the GPS location of the passengers.
North America is anticipated to a higher market share for the location-based services market due to the rising smartphone penetration and the growth of IoT technology in the region. The 2nd largest market leader is the North American region for smartphones and tablets and for in-vehicle navigation systems as well, the largest manufacturer of aircraft, and one of the largest manufacturers of aerospace and maritime navigation products. Additionally, Asia-Pacific is awaited to display the highest CAGR during the location-based services market forecast period. The factors that drive the growth of the market in this region include rise in IT spending capability and upsurge in demand for location-based services from the transportation & logistics sector in this region.
The research covers the current and historic Location Based Services market size and its growth trend with company outline of Key players/manufacturers: Aruba Networks, Cisco, Google, Esri, IBM, Microsoft, Oracle, TomTom, Teldio, HERE, Ericsson, Foursquare, Navigine, AiRISTA Flow, Quuppa, Ubisense, Apple, Qualcomm, STANLEY Healthcare, GE Healthcare, CenTrak, Spime, KDDI, NTT Docomo, Zebra Technologies, and Leantegra.
The Location Based Services market research report provides an in-depth overview of the industry including market segmentation by component, technology, application, Industry Vertical and geography. Analysis of the global market with special focus on high growth application in each vertical and fast-growing market segments. It includes detailed competitive landscape with identification of the key players with respect to each type of market, in-depth market share analysis with individual revenue, market shares, and top players rankings. The Impact analysis of the market dynamics with factors currently driving and restraining the growth of the market, along with their impact in the short, medium, and long-term landscapes. Competitive intelligence from the company profiles, key player strategies, game-changing developments such as product launches and acquisitions.
The objective of this study is to identify the market opportunities and estimate market size by segments and countries for last few years and to forecast the values to the next five years. The report incorporates both the qualitative and quantitative aspects of the industry with respect to each of the regions and countries involved in the study. The report also covers qualitative analysis on the market, by incorporating complete pricing and cost analysis of components & products, Porter’s analysis and PEST (Political, Economic, Social & Technological factor) analysis of the market. The report also profiles all major companies active in this field.
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Market Analysis and Insights: Location Based Services Market Analysis & Insights
Location Based Services Market Scope and Market Size
Location Based Services market is segmented by component, technology, application, Industry vertical and geography.. Players, stakeholders, and other participants in the global Location Based Services market will be able to gain a strong position as this report will surely benefit their marketing strategies. The market analysis focuses on revenue and forecast by region/countries and by application in terms of revenue and forecast for the period 2016-2027.
Report further studies the market development status and future and Location Based Services Market trend across the world. Also, it splits Location Based Services market segmentation by component, technology, application, Industry vertical and geography. to deep dive research and reveals market profile and prospects.
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Major Classifications are as follows:
By Component
- Software
- Service
- Hardware
By Technology
- GPS
- Assisted GPS (A-GPS)
- Enhanced GPS (E-GPS)
- Enhanced Observed Time Difference
- Observed Time Difference
- Cell ID
- Wi-Fi
- Others
By Application
- Location-based Advertising
- Business Intelligence & Analytics
- Fleet Management
- Mapping and Navigation
- Local Search & Information
- Social Networking & Entertainment
- Proximity Marketing
- Asset Tracking
- Others
By Industry Verticals
- Transportation & Logistics
- Manufacturing
- Government & Public Utilities
- Retail
- Healthcare & Life Sciences
- Media & Entertainment
- IT & Telecom
- BFSI
- Hospitality
- Others
By Region
- North America
- Europe
- Middle East and Africa (MEA)
- Asia-Pacific (APAC)
Reason to purchase this Location Based Services Market Report:
- Determine prospective investment areas based on a detailed trend analysis of the global Location Based Services market over the next years.
- Gain an in-depth understanding of the underlying factors driving demand for different and Location Based Services market segments in the top spending countries across the world and identify the opportunities offered by each of them.
- Strengthen your understanding of the market in terms of demand drivers, industry trends, and the latest technological developments, among others.
- Identify the major channels that are driving the global Location Based Services market, providing a clear picture of future opportunities that can be tapped, resulting in revenue expansion.
- Channelize resources by focusing on the ongoing programs that are being undertaken by the different countries within the global Location Based Services market.
- Make correct business decisions based on a thorough analysis of the total competitive landscape of the sector with detailed profiles of the top Location Based Services market providers around the world which include information about their products, alliances, recent contract wins and financial analysis wherever available.
Table of Contents:
- EXECUTIVE SUMMARY
- INTRODUCTION
- Key Takeaways
- Report Description
- Market Scope & Definition
- Stakeholders
- Research Methodology
- Market Size
- Key Data Points From Primary Sources
- Key Data Points From Secondary Sources
- List Of Primary Sources
- List Of Secondary Sources
- MARKET OVERVIEW
- Industry Segmentation
- Market Trends Analysis
- Major Funding & Investments
- Market Dynamics
- Drivers
- Restraints
- Opportunities
- Value Chain Analysis
- Porter’s Five Forces Analysis
- Value Chain/Supply Chain Of The Global Location Based Services Market
- IMPACT OF COVID-19 ON Location Based Services MARKET
- Impact of Covid-19 On Market, By Component
- Impact Of Covid-19 On Market, By Technology
- Impact of Covid-19 On Market, By Application
- Impact of Covid-19 On Market, By Industry Verticals
- Impact of Covid-19 On Market, By Region
- LOCATION BASED SERVICES MARKET, BY COMPONENT
- Introduction
- Software
- Service
- Hardware
- LOCATION BASED SERVICES MARKET, BY TECHNOLOGY
- Introduction
- GPS
- Assisted GPS (A-GPS)
- Enhanced GPS (E-GPS)
- Enhanced Observed Time Difference
- Observed Time Difference
- Cell ID
- Wi-Fi
- Others
- LOCATION BASED SERVICES MARKET, BY APPLICATION
- Introduction
- Location-based Advertising
- Business Intelligence & Analytics
- Fleet Management
- Mapping and Navigation
- Local Search & Information
- Social Networking & Entertainment
- Proximity Marketing
- Asset Tracking
- Others
- LOCATION BASED SERVICES MARKET, BY INDUSTRY VERTICALS
- Introduction
- Transportation & Logistics
- Manufacturing
- Government & Public Utilities
- Retail
- Healthcare & Life Sciences
- Media & Entertainment
- IT & Telecom
- BFSI
- Hospitality
- Others
- LOCATION BASED SERVICES MARKET, BY GEOGRAPHY
- North America
- U.S.
- Canada
- Europe
- Germany
- U.K.
- France
- Rest of Europe
- Asia Pacific
- China
- Japan
- India
- Rest Of Asia Pacific
- Rest of the World
- Middle East
- Africa
- North America
- COMPETITIVE ANALYSIS
- Introduction
- Top Companies Ranking
- Market Share Analysis
- Recent Developments
- New Product Launch
- Mergers & Acquisitions
- Collaborations, Partnerships & Agreements
- Rewards & Recognition
- COMPANY PROFILES
- Aruba Networks
- Cisco
- Esri
- IBM
- Microsoft
- Oracle
- TomTom
- Teldio
- HERE
- Ericsson
- Foursquare
- Navigine
- AiRISTA Flow
- Quuppa
- Ubisense
- Apple,
- Qualcomm,
- STANLEY Healthcare,
- GE Healthcare
- CenTrak
- Spime
- KDDI
- NTT Docomo
- Zebra Technologies
- Leantegra
