Electric Hair Brush Market 2023- By Application (Professional, Personal), Product Type (Flat, Round), Distribution Channel (Hypermarkets & Supermarkets , Beauty Stores, Online Stores, Others) - Partner & Customer Ecosystem (Product Services, Proposition & Key Features) Competitive Index & Regional Footprints by MarketDigits - Forecast 2024 – 2032

The evolving sense of hairstyling and curling among consumers has led to the popularity of electric hair brushes as a hairstyling option. These brushes are available in various categories, including boar bristle brushes, detangling brushes, and thermal brushes. Manufacturers now offer electric hair brushes that can function as both hair straighteners and curlers. The inclusion of ball-tipped bristles in these brushes has made them widely popular as they effectively massage and untangle the hair.

In order to attract customers, companies now provide hair brushes in different shapes and sizes. Furthermore, they offer brushes that provide nourishment and hydration to the scalp and roots of the hair. For example, in March 2020, MOROCCANOIL Israel, Ltd., a global leader in argan oil-infused beauty products, introduced a new collection of hair styling tools for both consumers and professionals. This collection includes a heated ceramic brush and a high-performing ionic hair dryer that together offer an iconic hairstyling solution to users.

In recent times, companies have been introducing interactive web applications and online platforms related to hair styling to engage their consumers in various hair-related activities such as brushing, coloring, and straightening. This trend is expected to increase the demand for different types of hair styling tools, thereby driving market growth. For example, in January 2018, L'Oréal S.A. partnered with Modiface Inc. to launch an augmented reality-based hair styling application called "Style My Hair," which allows users to achieve perfect hairstyles.

Moreover, electric hair styling tools are widely used by professionals in hair salons and barbershops. The growing number of such establishments worldwide further contributes to the consumption of these products. Additionally, the increasing consumption of on-demand videos featuring hairstyling tips and tricks on social media platforms and applications fuels the demand for hair styling tools. Furthermore, the rising demand for Internet of Things (IoT)-based beauty and personal care devices among affluent populations globally drives the demand for IoT-enabled hairbrush products.

However, the additional costs associated with repairing and maintaining such products may hinder market growth. Additionally, the availability of low-cost manual hair brushes presents a challenge to the growth of the market.

KEY PLAYERS COVERED:

The prominent players associated with the global electric hairbrush market are Philips Koninklijke N.V., G.B. Kent and Sons PLC, The Hut.com Ltd., Guangdong Roman Technology Co. Ltd., Conair Corporation, DAFNI, L'Oréal S.A., MacAndrews & Forbes Incorporated, Corioliss, Gooseberry, and others.

The global market for electric hairbrushes is categorized into different segments based on product type, application, distribution channel, and geography.

In terms of product type, the market is divided into flat and round brushes. The round brush segment is expected to dominate the market due to its ability to evenly distribute oil from the roots to the length of the hair. Curved thermal electric brushes are also popular for curling hair in salon settings, driving growth in this segment.

By application, the market is segmented into professional and personal use. The professional segment is expected to hold a significant share due to the high demand for innovative hair styling tools among salon professionals. Electric hairbrushes generate substantial revenue from this segment. Moreover, the growing popularity of hair massage, hair masks, and steam hair treatments contributes to the adoption of electric brushes in professional salon settings.

The distribution channel segment includes hypermarkets & supermarkets, beauty stores, online stores, and others. Hypermarkets & supermarkets are expected to have a major share in the market due to the wide availability of personal grooming products. Discounts and coupons offered by these stores attract customers, contributing to the segment's revenue.

In terms of geography, the global electric hairbrush market is analyzed across North America, Europe, Asia Pacific, South America, and the Middle East & Africa.

North America holds the largest share, attributed to the high number of hair salon establishments in countries like the United States and Canada. The presence of 80,000 hair salon establishments in the United States alone drives the revenue of electric hairbrush products. Additionally, the growing popularity of IoT-based beauty and personal care devices further fuels the demand for smart hairbrushes in the region.

Asia Pacific is expected to witness significant growth in the global market due to regular product innovations by companies in countries like China and India. This attracts consumers and drives market growth. For instance, Philips Koninklijke N.V. launched a smart hair styling brush, BHH880, in India in August 2019, which nourishes hair roots and helps users achieve stylish and attractive hairstyles.

Furthermore, the region's growing middle-class population contributes to the market growth.

Key Industry Developments:

• In February 2019, Lidl Stiftung & Co. KG, a UK-based retailer, introduced its own electric hair straightening brush with ion technology, designed to detangle and smoothen hair.
• In February 2020, IoT Open Lab, an IoT products company based in Bengaluru, India, launched an IoT-based hairbrush that enhances the hair care experience for customers.