Pricing Analysis

A competitive pricing analysis involves the study and evaluation of product prices and their trends over a period of time, which provides a quantitative breakdown of the competitor’s prices. It includes analyzing competitor’s product prices at the user end and across the supply chain, determining customer and end-user perception regarding product prices and validating whether the products prices are affordable for the customers, and offering volume discounts on the basis of the product quantity and rebates on various product categories.

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