A competitive pricing analysis involves the study and evaluation of product prices and their trends over a period of time, which provides a quantitative breakdown of the competitor’s prices. It includes:
- Analyzing competitor’s product prices at the user end and across the supply chain.
- Determining customer and end-user perception regarding product prices and validating whether the products prices are affordable for the customers.
- Offering volume discounts on the basis of the product quantity and rebates on various product categories.