Portfolio Optimization

MarketDigits will help you manage and optimize product portfolios by analyzing current and emerging high-growth markets, the aim of which is to gather the relevant data for determining the potential along with the strengths and weaknesses of any particular product. This helps in aligning your product portfolio to tap the emerging opportunities. The areas of focus based on which we formulate conclusions and give recommendations include:

  • Aligning current and future product range with the company’s growth objective
  • Performance assessment of the company, by product
  • Market segmentation to identify new high-growth segments
  • Mapping against competition
  • Gap analysis
  • Business development & licensing
  • Product life cycle management

Case Studies


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