Client: A leading medical device company from U.S.
To provide an in-depth understanding of decision making process for purchasing preclinical laboratory services.
Value Delivered to Client
- Identified key decision makers for purchasing pre-clinical laboratory services
- Delivered the procurement and decision making process
- Helped the client in identifying how decisions are made and what specific issues help drive a purchasing decision
- Analyzed the cross divisional communication parameters in the organizations to better understand how multiple divisions in a major company can be targeted to cross pollinate for increased sale of services