Client: A global leader in supply chain management solutions and temperature monitoring devices
Project Topic: To conduct a market assessment study on the usage of temperature recorders in cold chain logistics in U.S. This project will allow client to understand the market in terms of reasons for product preference and to understand the customer behavior for the usage of temperature recorders.
Value Delivered to Client
- Key product features desired by customers in a temperature recorder
- Reasons for customer preference
- Value-added services offered by competitor for temperature recorder
- Relevant Industry and Market trends in the temperature recorders market
- Analyzed and recommended
- Process and Product changes that client should initiate to create a customer pull Reasons for customer preference
- Product and Service features to drive the customer demand
- Based on Industry & Market trends we analyzed major drivers, opportunities & challenges for the business in U.S.
- Analyzed new technological advancements and identified new applications for temperature recorders